DEEP Learning – Singapore 30 April 2016

iBooks Author – Design

Design is an important aspect of writing a book. A book that contains a lot of information in text does not catch the attention of its readers. Capturing this information into visuals is an important skill that an author can use to make his book more popular.

Graphic design is visual, which means That it involves our sense of sight. The skillful ways which graphics designers arrange and present words and images using text, colour, size and composition – makes it possible for us to see, remember (and enjoy!) complex ideas.

There are a few points that you can take note when you design an iBook:

  1. Contrast
  2. Repetition
  3. Alignment
  4. Proximity


Contrast can be obtained by the clever use of colours, shapes, size and positions.


Repetition refers to reusing common elements in your book. For example, assign colours to specific elements and be consistent throughout your book. Readers would be able to link the meaning of your content by the perception of colour.


Text blocks and image edges should be alignment to give the readers a neat and well organised content. It makes visual search for contents easy for the reader too.


COntents that are related should be closed to each other. For example, in the design of a travel brochure, all the facts about the history of the place should be together, while places to eat should then be grouped together, away from the first block.



A colour wheel shows the primary, secondary and tertiary colours. Primary colours are yellow, red and blue. Secondary colours are orange, purple and green. Tertiary colours occupy between the primary and secondary colours.

To choose a set of colours that are compatible to a specific colour, the different colours should extend on the colour wheel from this colour until the next primary colour. In the example, if your chosen colour is blue, then a set of campatible colours should extend from either sides until, but not including, yellow and red.


If you have limited colours in your design, then you could use hues to represent more colours. In using hues, there are three schemes:

  1. Analogous, which are the hues on either sides of your chosen colour,
  2. Complement, which are the hues on the opposite sides of the colour wheel, and
  3. Split complement, which are the two hues on either sides of the opposite hue.



Positioning of text blocks and illustrations should follow the CRAP rule: Contrast, Repetition, Alignment and Proximity. Contrast can be brought about by the creative use of colours, shapes, size and positions. Repetition in reusing of elements to represent certain means should be adhered to, so that readers can draw a meaning from the patterns. Alignment makes the contents neat and easy to search for patterns. Proximity groups contents of similar nature together so that readers can obtain most of the information efficiently.

Colours make your iBook attractive. Choice of colours can be made by following the colour wheel. From your chosen colour, you may use any colours to the left and right until the next primary colour, or if you have limited colours, you may choose colour hues. When choosing hues, you may choose using the analogous, complementary or split complementary colour schemes.